Steve Jobs: Don’t Settle

As my daughter and I were getting ready to leave the soccer fields tonight, my iPhone buzzed.  It was a text from our local news station letting me know that Steve Jobs had passed away.

When I arrived home, I grabbed my Mac Book Pro and sat down in our family room to surf for some more news about the tragedy.  As I looked around the room, my wife was on her iPhone, my 8 year old was playing on her iPod, and my 3 year old was watching a movie on our iPad that she launched from iTunes.

It was a profound moment of realization at the impact of what this one visionary had created.

Jobs was a visionary.  He created things that will impact us for generations to come.  He laid an amazing foundation from which even greater innovation will come.

He didn’t just create things that we wanted.  He was able to create things we never dreamed about.  Things that stretched imagination.  Things that made our lives better.

But why?  How?

Then I found it.  Buried in an interview he conducted somewhere along his journey, two little words.

“Don’t settle.”

He didn’t settle in the way he designed and innovated.  He didn’t settle when he was losing millions of dollars in Apple.  He didn’t settle when the naysayers were their loudest.  He didn’t settle when there was an easier path.  He didn’t settle in developing a great culture and company.  He didn’t settle in developing others.  He didn’t settle when it came to his customers.

He didn’t settle…       …and ended up doing the impossible and building the improbable.

Interestingly, he also said, “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”

And it’s through this relentless pursuit and passion that he created a legacy that will live for decades ….perhaps forever.  He was inspirational.

There are many leadership lessons to learn from the life of Steve Jobs.  But for now, I will simply say we will miss him.

What kind of legacy will you leave?

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